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Marketing cookies are used for the purpose of optimization, analysis and personalization of advertising campaigns.

Facebook

tool description

Name	Domain	Description	Category
lu	facebook.com (3rd party)	Used to record whether the person chose to remain logged in Contents: User ID and miscellaneous log in information (e.g., number of logins per account, state of the "remember me" check box, etc.)	Marketing
xs	facebook.com (3rd party)	Used in conjunction with the c_user cookie to authenticate your identity to Facebook. Contents: Session ID, creation time, authentication value, secure session state, caching group ID	Marketing
c_user	facebook.com (3rd party)	Used in conjunction with the xs cookie to authenticate your identity to Facebook. Contents: User ID	Marketing
m_user	facebook.com (3rd party)	Used to authenticate your identity on Facebook's mobile website. Contents: Email, User ID, authentication value, version, user agent capability, creation time, Facebook version indicator	Marketing
pl	facebook.com (3rd party)	Used to record that a device or browser logged in via Facebook platform. Contents: Y/N	Marketing
dbln	facebook.com (3rd party)	Used to enable device-based logins Contents: Login authentication values	Marketing
aks	facebook.com (3rd party)	Determines the login state of a person visiting accountkit.com Contents: Account kit access token	Marketing
aksb	facebook.com (3rd party)	Authenticates logins using Account Kit Contents: Request time value	Marketing
sfau	facebook.com (3rd party)	Optimizes recovery flow after failed login attempts Contents: Encrypted user ID, contact point, time stamp, and other login information	Marketing
ick	facebook.com (3rd party)	Stores an encryption key used to encrypt cookies	Marketing
csm	facebook.com (3rd party)	Insecure indicator	Marketing
s	facebook.com (3rd party)	Facebook browser identification, authentication, marketing, and other Facebook-specific function cookies.	Marketing
datr	facebook.com (3rd party)	Used to prevent creation of fake / spammy accounts. Datr cookie is associated with a browser, not individual people.	Marketing
sb	facebook.com (3rd party)	Facebook browser identification, authentication, marketing, and other Facebook-specific function cookies.	Marketing
fr	facebook.com (3rd party)	Contains a unique browser and user ID, used for targeted advertising.	Marketing
oo	facebook.com (3rd party)	Ad optout cookie	Marketing
ddid	facebook.com (3rd party)	Used to open a specific location in an advertiser's app upon installation	Marketing
locale	facebook.com (3rd party)	This cookie contains the display locale of the last logged in user on this browser. This cookie appears to only be set after the user logs out. The locale cookie has a lifetime of one week.	Marketing
_fbp	facebook.com (3rd party)	Used by Facebook to deliver a series of advertisement products such as real time bidding from third party advertisers	Marketing
_fbc	facebook.com (3rd party)	Used by Facebook to deliver a series of advertisement products such as real time bidding from third party advertisers	Marketing
js_ver	facebook.com (3rd party)	Records the age of Facebook javascript files.	Marketing
rc	facebook.com (3rd party)	Used to optimize site performance for advertisers	Marketing
campaign_click_url	facebook.com (3rd party)	Records the Facebook URL that an individual landed on after clicking on an ad promoting Facebook	Marketing
wd	facebook.com (3rd party)	This cookie stores the browser window dimensions and is used by Facebook to optimise the rendering of the page.	Functional

Google Analytics

tool description

Name	Domain	Description	Category
_ga	google-analytics.com (3rd party) or advertiser's website domain (1st party)	ID used to identify users	Analytics
_ga_	google-analytics.com (3rd party) or advertiser's website domain (1st party)	ID used to identify users	Analytics
_gid	google-analytics.com (3rd party) or advertiser's website domain (1st party)	ID used to identify users for 24 hours after last activity	Analytics
_gat	google-analytics.com (3rd party) or advertiser's website domain (1st party)	Used to monitor number of Google Analytics server requests when using Google Tag Manager	Analytics
_dc_gtm_	google-analytics.com (3rd party) or advertiser's website domain (1st party)	Used to monitor number of Google Analytics server requests	Analytics
AMP_TOKEN	google-analytics.com (3rd party) or advertiser's website domain (1st party)	Contains a token code that is used to read out a Client ID from the AMP Client ID Service. By matching this ID with that of Google Analytics, users can be matched when switching between AMP content and non-AMP content. Reference: https://support.google.com/analytics/answer/7486764?hl=en	Analytics
_gat_gtag_	google-analytics.com (3rd party) or advertiser's website domain	Used to set and get tracking data	Analytics
_gac_	google-analytics.com (3rd party) or advertiser's website domain (1st party)	Contains information related to marketing campaigns of the user. These are shared with Google AdWords / Google Ads when the Google Ads and Google Analytics accounts are linked together.	Marketing
__utma	google-analytics.com (3rd party) or advertiser's website domain (1st party)	ID used to identify users and sessions	Analytics
__utmt	google-analytics.com (3rd party) or advertiser's website domain (1st party)	Used to monitor number of Google Analytics server requests	Analytics
__utmb	google-analytics.com (3rd party) or advertiser's website domain (1st party)	Used to distinguish new sessions and visits. This cookie is set when the GA.js javascript library is loaded and there is no existing __utmb cookie. The cookie is updated every time data is sent to the Google Analytics server.	Analytics
__utmc	google-analytics.com (3rd party) or advertiser's website domain (1st party)	Used only with old Urchin versions of Google Analytics and not with GA.js. Was used to distinguish between new sessions and visits at the end of a session.	Analytics
__utmz	google-analytics.com (3rd party) or advertiser's website domain (1st party)	Contains information about the traffic source or campaign that directed user to the website. The cookie is set when the GA.js javascript is loaded and updated when data is sent to the Google Anaytics server	Analytics
__utmv	google-analytics.com (3rd party) or advertiser's website domain (1st party)	Bevat custom informatie die door de webdeveloper is ingesteld via de _setCustomVar methode in Google Analytics. Deze cookie wordt iedere keer geupdate als er nieuwe gegevens naar de Google Analytics server worden gestuurd.	Analytics
__utmx	google-analytics.com (3rd party) or advertiser's website domain (1st party)	Used to determine whether a user is included in an A / B or Multivariate test.	Analytics
__utmxx	google-analytics.com (3rd party) or advertiser's website domain (1st party)	Used to determine when the A / B or Multivariate test in which the user participates ends	Analytics

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